We skipped a week of POW for break, so this week, I’m going to feature the two most recent posts from Linde, our blogger of the week. By looking at two of Linde’s posts together, we can see how she uses some consistent strategies to keep her blog feeling like a natural conversation–and one that people want to respond to.
You’ll notice in her posts The Ghost and #TeamPenAndPaper that Linde uses several techniques to create a personal conversational style, including sharing her own experiences and perspectives and asking lots of questions of her readings to prompt their thinking and commenting. Those questions are especially effective at the end of a post, like #TeamPenAndPaper, but also work well sprinkled throughout to keep readers engaged.
One other strategy that Linde uses is to use short paragraphs–often just one sentence–to grab our attention. Here are two examples:
So, I fudged the instructions a little. Instead of deleting the app (because I don’t know my password and resetting it is a pain) I just told myself I wouldn’t open it all day. And I stuck to that.
Okay, I had to open it once to make sure I kept up my 489 day streak…sorry but this assignment isn’t worth ruining that!
So because I didn’t delete the app, I still received notifications. So I could look, but not touch.
And it was horrible.
I was stuck on a bus for over six hours, and I couldn’t communicate via ugly pictures of myself or get my daily Cosmopolitan, DailyMail, Buzzfeed, and People articles. How else am I supposed to know which of the Kardashians is pregnant today?
In The Art of Live-Tweeting, Christopher P. Long, a Philosophy Professor, states “I live-tweet for the same reason I take notes, it heightens my attention, forces me to become an active listener, and creates a record of ideas and resources for future reference.” So in essence, live-tweeting can be thought of as interactive note taking.
So in class, we put this “interactive note-taking” to the test, as Dr. Summers ironically gave a lecture on live-tweeting.
In both cases, the short sentences add to the informal, conversational vibe of the post. They also work well in an environment where we’re used to scanning and skimming to grab our attention with something we can read quickly. Try it out this week and see how it works for you!